Did you know that it's possible to sync your ad data from multiple providers into any database? It's true! By summarizing and combining data from both your Google Ads and Facebook Marketing, you can deepen your understanding of your digital marketing campaign performance on multiple platforms. By comparing budget allocations, you can get a top-level view of your investments and make informed decisions. This article focuses on three key questions:
Average Daily Budget Comparison: Compare the overall spend on each platform.
Campaign Count by Status: Examine the number of active, removed, and paused campaigns on each platform.
Combined View of Active Campaigns: View general details of all active campaigns across both platforms.
These questions are just a starting point, and we hope they inspire you to explore further.
To achieve this, we'll use CloudQuery with the
Google Ads Integration and the
Facebook Marketing Integration. We'll using the tables
googleads_campaigns
and
facebookmarketing_campaigns
, ensure they are both in your database.
These queries provide a foundation for analyzing your advertising campaigns on Google Ads and Facebook Marketing by combining your data into one central location and allowing you to augment it with information from other sources such as your CRM (our
HubSpot source integration will help you to do that!). You can adjust and expand upon them to suit your specific needs and gain deeper insights into your campaign performance and spending.
1. Average Daily Budget Comparison #
Calculate the average daily budget for both Google Ads and Facebook Marketing campaigns.
SELECT
'Google Ads' AS platform,
AVG(CAST(NULLIF(campaign_budget, '') AS FLOAT)) AS average_daily_budget
FROM
googleads_campaigns
WHERE
status = 'ENABLED'
AND campaign_budget ~ '^[0-9]+$'
UNION ALL
SELECT
'Facebook Marketing' AS platform,
AVG(CAST(NULLIF(daily_budget, '') AS FLOAT)) AS average_daily_budget
FROM
facebookmarketing_campaigns
WHERE
status = 'ACTIVE'
AND daily_budget ~ '^[0-9]+$';
platform | average_daily_budget |
---|
Google Ads | 12000 |
Facebook Marketing | 10000 |
2. Campaign Count by Status #
Count the number of campaigns by their status for both platforms.
WITH google_ads AS (
SELECT
CASE
WHEN status = 'ENABLED' THEN 'ACTIVE'
WHEN status = 'PAUSED' THEN 'PAUSED'
WHEN status = 'REMOVED' THEN 'DELETED'
END AS status,
COUNT(*) AS campaign_count
FROM
googleads_campaigns
WHERE status IN ('ENABLED', 'PAUSED', 'REMOVED')
GROUP BY
CASE
WHEN status = 'ENABLED' THEN 'ACTIVE'
WHEN status = 'PAUSED' THEN 'PAUSED'
WHEN status = 'REMOVED' THEN 'DELETED'
END
),
meta_ads AS (
SELECT
status,
COUNT(*) AS campaign_count
FROM
facebookmarketing_campaigns
WHERE status IN ('ACTIVE', 'PAUSED', 'DELETED')
GROUP BY
status
)
-- Combining Results into Pivot Table
SELECT
COALESCE(google.status, meta.status) AS status,
COALESCE(google.campaign_count, 0) AS google_ads,
COALESCE(meta.campaign_count, 0) AS facebook_ads
FROM
google_ads google
FULL OUTER JOIN
meta_ads meta
ON google.status = meta.status
ORDER BY status;
status | google_ads | facebook_ads |
---|
ACTIVE | 1 | 1 |
DELETED | 1 | 1 |
PAUSED | 1 | 1 |
3. Combined View of Active Campaigns #
Create a unified view of all active campaigns with key metrics.
SELECT
'Google Ads' AS platform,
CAST(customer_id AS TEXT) AS account_id,
CAST(id AS TEXT) AS campaign_id,
name,
status,
CAST(start_date AS TIMESTAMP) AS start_time,
CAST(end_date AS TIMESTAMP) AS stop_time,
campaign_budget,
primary_status
FROM
googleads_campaigns
WHERE
status = 'ENABLED'
UNION ALL
SELECT
'Facebook Marketing' AS platform,
account_id,
id AS campaign_id,
name,
status,
start_time,
stop_time,
daily_budget,
effective_status AS primary_status
FROM
facebookmarketing_campaigns
WHERE
status = 'ACTIVE';
Platform | Account ID | Campaign ID | Name | Status | Start Time | Stop Time | Campaign Budget | Primary Status |
---|
Google Ads | 1234567890 | 101 | Summer Sale Campaign | ENABLED | 2024-06-01 00:00:00 | 2024-12-31 00:00:00 | 12000 | ACTIVE |
Facebook Marketing | act_1234567890 | 101 | Summer Sale Campaign | ACTIVE | 2024-06-01 00:00:00 | 2024-12-31 23:59:59 | 10000 | ACTIVE |
Summary #
You can perform detailed campaign analysis by using CloudQuery to combine Google Ads and Facebook Marketing data. This allows you to compare budgets, evaluate campaign statuses, and understand overall ad performance. With practical queries, you can easily integrate and analyze data from both platforms, providing a solid foundation for optimizing your advertising efforts. If you want to gain an immediate understanding and optimize your advertising campaigns,
download CloudQuery to get started (you may find the
CloudQuery Quick Start Guide to be helpful) or
connect with our engineering team for further assistance.
Want help getting started? Join the
CloudQuery community to connect with other users and experts, or message our team directly
here if you have any questions.